Marketing Manager
Job Description
The primary objective of this role is to re-strategise and revamp the company’s brand presence. It includes creating and executing a marketing plan designed to attract the attention of our target clients to influence purchase decisions. The position requires market research and analytics skills, traditional marketing, digital marketing (social media management, website management, and search engine optimisation), property management and leasing, trade relationship management, public relations, and event managemen
Requirement(s)
KEY RESPONSIBILITIES Develop an annual marketing plan and forecast aligned with the company’s strategic direction to increase sales within the identified consumer segment. Responsible for delivering a robust digital lead generation strategy for a well-recognised and established real estate company. Gather market intelligence and feedback to guide strategic implementations on designing special packages for identified target segments. Promote sales and rental properties through marketing initiatives for the right consumer targets. Maintain a solid social media presence at the property and corporate levels at all times. Maintain accurate information on company websites at all times. Design promotional web landing pages to track the effectiveness of other marketing initiatives. Design corporate profiles and marketing information to harmonise the company’s brand. Inspect the interior and exterior of properties according to regular schedules to ensure brand consistency and marketability. Draft strategic press releases and corporate stories to represent the company to media outlets and at public engagements. Identify strategic opportunities to project the company’s products and achievements to support sales acquisition. Minimise marketing expenses while maximising marketing output. REPORTING RELATIONS Report directly to the CEO Prepare and submit reports to management for decision-making, including digital marketing activities (monthly, quarterly, half-year, and yearly). Collect, analyse and summarise project data and trends for management for decision-making. Required Skills or Experience WHO WE REQUIRE 2/1/24, 12:35 PM Jobsinghana.com - Jobs Directory https://www.jobsinghana.com/jobs/indexnew.php?&device=d&view=49965 3/3 O QU We require a team player, a professional marketer and a confident person with a pleasant personality. You must have an extensive network of middle to upper-class acquaintances and clients. You must have experience developing and implementing marketing strategies (including digital marketing), excellent communication skills, and the ability to spearhead the company’s public relations. Ideally, you must have over seven years of progressive career achievements in similar roles and be a professional member of relevant associations such as the CIMG or IPR. If you want to join an entrepreneurial company to take on new challenges, please apply for the role: QUALIFICATIONS Master’s degree in Marketing. Minimum of 7 years of Marketing experience in the real estate industry. Experience in developing and implementing marketing strategies with proven results. Excellent communication skills and ability to build and maintain relationships. Ability to work independently and collaboratively across various teams. Must be a member of CIMG or IPR. How To Apply To apply for the role and join our dynamic team, please send your CV and Cover Letter to myhiringportal@gmail.com (mailto:myhiringportal@gmail.com) The deadline for submission is February 16, 2024
