Consultant - Branding and Packaging
Job Description
The consultant will provide branding and packaging technical support that reflects the background and objectives of this assignment. The consultant will execute the following: Assess the improvement selected agribusinesses' current branding and identify improvement areas. Analyze competitors’ branding and packaging strategies to identify best practices and opportunities for differentiation. Utilize analysis findings to inform branding and packaging recommendations.
Requirement(s)
At least 5 years of experience in branding and packaging, preferably in the agribusiness sector. Proven track record of working with SMEs, particularly in export markets. Strong understanding of international branding and packaging standards. Experience in market research, competitor analysis, and regulatory compliance. Excellent communication, project management, and report-writing skills. Familiarity with USAID/Feed the Future programs.
