Training Services Marketing Specialist
Job Description
Develop and implement marketing plans to promote training programs. Identify target audiences and create campaigns tailored to different customer segments. Conduct market research to stay updated on industry trends and competitors. Manage social media channels (LinkedIn, Facebook, Twitter, Instagram) to promote training services. Develop and execute email marketing campaigns. Optimize website content and landing pages to drive engagement and conversions. Run paid advertising campaigns (Google Ads, Facebook Ads, LinkedIn Ads). Develop engaging marketing materials such as brochures, presentations, blogs, and case studies. Write compelling copy for ads, emails, and social media posts. Work with designers and videographers to create promotional content. Generate and nurture leads through inbound and outbound marketing strategies. Build relationships with corporate clients, HR professionals, and training managers. Conduct presentations and webinars to showcase training services. Promote training events, workshops, and seminars. Collaborate with industry associations, influencers, and partners for joint marketing efforts. Represent the company at conferences, trade shows, and networking events. Track and analyze the effectiveness of marketing campaigns. Prepare reports on marketing performance and ROI. Continuously optimize strategies based on data insights.
Requirement(s)
Bachelor’s degree in Marketing, Business, Communications, or a related field.
