Marketing Executive
Job Description
Website Management: Oversee the day-to-day management of the company website, ensuring content is up-to-date, userfriendly, and aligned with brand guidelines. Content Creation: Develop engaging content for digital platforms including blog posts, newsletters, landing pages, and social media updates. Social Media Management: Manage and grow the company’s presence on social media platforms (e.g., LinkedIn, Instagram, Facebook, X), including scheduling posts, engaging with audiences, and tracking performance. Marketing Research & Analysis: Conduct market research and competitor analysis to support strategic planning. Analyze campaign performance and customer insights to optimize marketing efforts. Campaign Support: Assist in the planning and execution of digital marketing campaigns, including email, PPC, and social advertising. Brand Consistency: Ensure all marketing materials and communications reflect a consistent brand message and tone of voice.
Requirement(s)
Proven experience in a similar marketing role, preferably with digital focus. Strong understanding of website CMS (e.g., WordPress), SEO, and analytics tools (e.g., Google Analytics). Excellent written and verbal communication skills. Proficiency in social media management and content creation tools. Ability to conduct research and interpret data to inform marketing decisions. Creative, self-motivated, and able to work independently or as part of a team. Degree in Marketing, Communications, or a related field. Experience with email marketing platforms and basic graphic design skills (e.g., Canva, Adobe Creative Suite) is a plus
